Nextivity CEO discusses key in-building wireless dynamic
As vendors look to drives sales in the vastly underserved in-building wireless segment, a key variable is proactively making work easier for the system integrators and installers that will ultimately engage with building owners and commercial real estate decision makers on deploying a system, Nextivity CEO Werner Sievers told RCR Wireless News.
“The reality is that our sort of primary objective in life is to be able to touch the market and be included in the deal flow that’s out there today,” Sievers said. “We need to align ourselves as well and as accurately as we can with our resellers, our integrators and our installers.” What that means in practice is, “We work to continuously make it easier for them to install. We can definitely empower integrators with easy of install.”