Digital Content Taking Over the Airwaves

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7.10.2015

Consumers can’t seem to get enough when it comes to digital content and connectivity. At least that’s what PricewaterhouseCoopers had to say in its Entertainment & Media Outlook 2015-2019 report.

According to their projections, demand for digital entertainment/content will approach $220 billion this year; and more than half of that will be spent on mobile Internet connectivity.

The folks that spend big dollars on delivering content are certainly tuned in to the trend. The report shows that overall entertainment and media spending is expected to increase at about 5% in that time frame, but spending on digital content will match traditional content within five years, amounting to 46% of overall spending (it was up 34% in 2014). Those using mobile Internet connections will increase nearly 5% to 292.8 million U.S. subscribers.

The reason for all this activity? Joe Atkinson, PwC’s U.S. advisory entertainment, media & communications leader puts it in a nutshell. The “pie” he says, “is in the hands of the consumer and it is increasingly mobile.”

That’s something Cel-Fi has been hanging its proverbial hat on, so it’s reassuring to know we’re getting it right.

Are you reviewing your digital spend strategy? What’s the verdict?

By Werner Sievers, CEO

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