PC’s Losing Ground to Mobile Activity

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6.12.2015

Desktops are under siege these days if you look at the latest numbers. According to some recently published studies, mobile devices are surpassing PCs for a good number of day-to-day activities.

Take a look at this recent article from BizSm@rt that cites data from Pew Research Center’s 12 th annual State of the News Media report. It appears that Americans are increasingly consuming their news via  mobile devices. In fact, 39 of the top 50 digital news sites are getting more traffic via mobile, including USA Today, the New York Times, the Daily Mail, Washington Post, The Guardian, the New York Daily News, the Los Angeles Times, the New York Post, the San Francisco Chronicle, and the Telegraph of London.

This is reminiscent of a recent post that indicated up to 6 in 10 shoppers use their mobile devices for online shopping at the top 10 major retailers, including Apple and Ticketmaster.

Then there’s this one from Telecompetitor that says video on mobile devices is poised to surpass desktop viewing as early as 4Q 2016 (Source: Adobe Video Benchmark Report). It shows that smartphones’ share of video views increased 75% year-over-year in 2014. A big factor was the increase in larger-screen formats.

Now Google is in the mix – although that comes as no surprise to any of us. Google  announced that searches on mobile have reached a tipping point, surpassing PCs for the first time, according to recent numbers from the company itself. As the article points out, it serves as another reminder of how dramatically online behavior has changed since 2007 when Apple released the first iPhone.

These aren’t just interesting numbers to ponder. This shift to mobile over PCs is having a profound impact on how companies develop, communicate, and market their products and services. The reality is, it’s a new age, and we all have to adapt to make the most of it.

Cel-Fi is on it with our latest product offerings to keep mobile users connected indoors and ready to search, shop or find out what’s newsworthy these days – and whatever else that comes next.

What do you think? Is there a place for PCs in the new mobile age?

By Werner Sievers, CEO

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